"Jallikatu" - Collage Art Giclee Print

This hand-signed and numbered, limited edition giclee print is a representation of the yearly Pongal festival events where men wrestle bulls by holding onto their humps. Although dangerous for the participants, this event is iconic in the region. It also serves as a metaphor for startup branding and brand evolution workstreams as outlined in The Bullhearted Brand: Building Bullish Restaurant Brands That Charge Ahead of the Herd.