Mass Behaving: Unlock the Power of Branding with Archetypes - SIGNED BOOK
$29.99
$29.99
Joseph's new forthcoming book due out in 2024 covers the topics of archetypes and their proper use in branding, rebranding, and brand growth strategies. Covering the 12 core Jungian archetypes in great detail, the book dives into the nuances of how these psychological motivators can shift consumer behaviors to drive growth for your brand.