Bakeries tend to have a certain look about them: rough and crafted typography, classic illustration, and raw/natural papers. Paddo diverts from this trend a bit to create an intriguingly engineered look.

Precision is the word that comes to mind when looking at the brand identity for Paddo by the team at Kon Studio in Brazil. The grid lines create a sense of order that's only reinforced by architectural-like layouts. 

The typography sings off of the muted color palette lending strength to the photography and content of the compositions.

The body of work in this project is also wonderful to take in. Each piece adds to the visual language of the brand creating a well-orchestrated look that's anything but boring.